Once upon a time, there was a small family business, located in the village of Almoharín, land of abundant fig trees.
It was in this remote corner of Spain where Senador Valero and Felipa Nieva, husband and wife, came up with the idea of mixing dry figs with chocolate. It was 1989; The Rabito Royale chocolate was born, that nowadays are enjoyed by thousands of people all across the world. A sound commercial success that was quickly patented by the couple, becoming the creators of this delicious and original product.
And so was born Productos la Higuera Company....
Nowadays, Senador y Raquel Valero, the founders´ son and daughter lead this company. For over 30 years have made improvements in processes and organization, but have managed to maintain unchanged the original recipe to guarantee the quality and authenticity of Rabitos Royale.
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Productos la Higuera, S.L ha sido beneficiaria del Fondo Europeo de Desarrollo Regional cuyo objetivo es potenciar la investigación, el desarrollo tecnológico y la innovación y gracias al que ha podido desarrollar y crear un spot publicitario para apoyar la creación y consolidación de empresas innovadoras. Esto ha tenido lugar entre 2017 y 2018. Para ello ha contado con el apoyo del programa InnoCámaras de la Cámara de Comercio de Cáceres.